Ye kicked out of Skechers’ headquarters in California
MANHATTAN BEACH, Calif. — The rapper formerly known as Kanye West was escorted out of the California-based headquarters of athletic shoemaker Skechers after he showed up unannounced Wednesday, a day after Adidas ended its partnership with the artist following his antisemitic remarks. The Grammy winner, who legally changed the name to Ye, arrived at Skechers corporate headquarters, Manhattan Beach, southwest Los Angeles, “unannounced” and “without invitation,” the company stated.
“Considering Ye was engaged in unauthorized filming, two Skechers executives escorted him and his party from the building after a brief conversation,” according to a company statement. The company stated that
“Skechers has no intention or desire to work with West. “We condemn his recent divisive remarks and do not tolerate antisemitism or any other form of hate speech.”
The rapper’s Instagram account — which had been suspended over antisemitic comments — resumed posting Tuesday night. A screen grab of a text message appeared to have been sent by a high-profile contact at a law firm. It stated when Ye could make new shoes and apparel again.
Details could not be verified. Emails to Ye representatives weren’t immediately returned.
Ye has been making antisemitic comments over the past weeks in interviews and on social media. A tweet he posted earlier this month said that he would soon be “death con3 on JEWISH people,” a reference to the U.S. defense readiness scale, known as DEFCON. His posts led to his removal from Instagram and Twitter.
He apologised for his Monday tweet.
On Tuesday Adidas, a sportswear manufacturer, announced that it was ending its partnership with Ye, which helped him become a billionaire. It said that it does not tolerate hate speech and antisemitism. The sneaker manufacturer from Germany said that it expected that the decision not to produce Yeezy products immediately would result in a loss of income of up 250 millions millions.
The company had stuck with Ye through other controversies after he suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast.”
Other companies also have announced they were cutting ties with Ye, including Foot Locker, Gap, TJ Maxx, JPMorgan Chase bank and Vogue magazine. A documentary by the MRC about Ye was also scrapped.
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