Ulta Sends Out Kate Spade Email, Mistakenly References Designer’s Suicide

Ulta Sends Out Kate Spade Email, Mistakenly References Designer's Suicide thumbnail

Ulta by Kate Spade
New Promo Sparks Anger Online
… Spade’s Suicide Mistakenly Referred to

5/2/2022 9: 50 AM PT

Ulta is under fire after emailing out a promotion that collabs with Kate Spade … one that refers to the fashion designer’s tragic death.

People on Ulta’s mailing list were shocked Sunday when a message came to their inbox saying “Come hang with Kate Spade” … as you know, Spade hanged herself in 2018.

The Internet is pursuing the beauty company full bore… with many asking who the hell QC’s stuff that gets out.

I cannot believe I got this email today. Is this some sick joke? How insensitive and tone deaf! Evidently, no one in marketing at Ulta knows how Kate Spade died. Disgusting. @ultabeauty #suicideawareness #stopthestigma #katespade pic.twitter.com/L7jsqQcoWc

— Tracy Vinton (@tracy_vinton) May 2, 2022

Not surprisingly, customers and ex-employees call for a boycott.

JUNE 2018


As we reported, Spade was found dead in her NYC apartment in 2018 — her body was found by her housekeeper. She left a note behind for her daughter, telling the 13-year-old it wasn’t her fault.

We reached out to Ulta in search of comment, but no response.

If you or someone you know is thinking of suicide, please call the National Suicide Prevention Lifeline at 800-273-TALK.

Read More