Elvis image bans shake, rattle and roll Las Vegas chapels

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LASVEGAS — Las Vegas chapels of love who use Elvis Presley’s likeness may be made into Heartbreak Hotels.

The Las Vegas Review-Journal reported Monday that the licensing company that owns the image and name of “The King”, is directing Sin City chapel operators not to use Elvis in themed ceremonies. Multiple chapels received cease-and-desist notices from Authentic Brands Group in May. They are expected to comply by now.

With Elvis so closely connected to Vegas’ wedding industry and businesses, some fear that the move could cause them to lose their livelihoods.

“We are a family-run business, and now we’re hanging with the big dogs,” said Kayla Collins, who operates LasVegasElvisWeddingChapel.com and the Little Chapel of Hearts with her husband. “That’s our bread & butter. I don’t get it. We were just getting back to our stride through COVID, and then this happens. “

Clark County Clerk Lynn Goya led a marketing campaign to promote Las Vegas as a destination for weddings. She said that the order for chapels not to use Elvis could not have come at a better time for the sector.

The city’s wedding industry is worth $2 billion annually. Officials say that Elvis-themed ceremonies make up a significant portion of the city’s ceremony.

” It could decimate a part of our wedding industry. Goya stated that many people could lose their livelihood. The

One chapel had its Elvis impersonator wear a leather jacket, jeans, and a fedora last weekend for a “rock & roll” themed ceremony. According to Rod Musum,

Graceland Wedding Chapel performs six ,400 Elvis themed weddings each year.

Authentic Brands Group didn’t respond to Tuesday’s email request for comment.

The licensing company manages the estates and consumer brands of big names such as Marilyn Monroe, boxer Muhammad Ali, and 50 movie star.

The cease-and-desist notice stated that the company will stop unauthorized use of “Presley’s name, likeness and voice image and other elements of Elvis Presley’s persona in advertisements and merchandise and other means.” It also said that “Elvis,” “Elvis Presley,” and “The King of Rock and Roll are protected trademarks.

The order should not be used to bring legal action against Elvis-themed shows in Las Vegas, such as “All Shook Up,” because impersonating someone is an exception under Nevada’s rights of publicity law. Mark Tratos was a local attorney who helped to write the statute.

“An Elvis Show is a performer who entertains others by re-creating the person onstage.” Tratos stated.

Kent Ripley (whose business is called Elvis Weddings) said that he has never encountered this issue in 25 years as an Elvis performer.

” They want to protect Elvis’ brand. Ripley asked, “But what are they protecting by taking Elvis away?

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